Fueling Ambitious Growth with No-Nonsense Strategies and a Champion’s Mindset
Unleashing Your Business’ Potential with our Systematic Approach
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At TwelveTwentyFive, we take your business beyond ranking #1
We ensure you leave a lasting impact. We develop audience-first, search-driven content strategies that are straightforward and deliver results.
Refined Frameworks:
The Key to Systematic Organic Growth
While processes can hinder creativity, well-crafted frameworks fuel it. That's why we've honed our content strategy frameworks over the years to make organic growth systematic and efficient.
Our Edge:
Tailored Content for Organic Performance
Countless agencies offer SEO and Content Marketing services, but TwelveTwentyFive stands apart. We specialise in tailored content for organic performance that connects with your audience and achieves three key goals:
Boost brand category affiliation
Generate valuable traffic
Drive relevant leads and sales
With us, you can trust that every piece of content is strategically crafted to engage your audience, propelling your brand and delivering tangible results.
The Output
We collaborate closely with you to develop an audience-first content strategy that builds momentum and delivers results rapidly. Our focus is on building brand category affiliation to drive leads and boost revenue.
Organic Visibility
Boost your brand's online presence and stand out in search results.
Targeted Traffic
Capture your target audience’s attention with relevant, captivating content, leading to improved engagement and higher conversion rates.
Powering Conversions
Propel visitors through their buyer's journey, turning them into high-value leads or transactions that boost your bottom line.
Whether you have an in-house team or need our content creation expertise, we're here to turbocharge your business performance, delivering results that matter.
Together, we maximise your contents potential to elevate your financial performance.
The Details
We recognize the looming threat of AI in the Organic Media industry (SEO, Digital PR, and Content Marketing). It can generate massive amounts of emotionless and meaningless content with ease.
Google is addressing this by emphasising E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness, with a renewed focus on Experience.
We provide your customers with what AI can’t: authentic real-world experiences that deepen their understanding of the challenges, opportunities, and powerful impacts your products or services offer.
We strike a balance by incorporating AI within our frameworks to guarantee your content remains genuine, impactful, and engaging. We use AI to scale your content efforts while trusting the creativity and experience of our skilled copywriters.
Our Six-Step Process for Success
Commercial Foundations
We focus on understanding your business's growth drivers, margins, customer lifetime value, repeat purchase rates, and growth plans, creating a solid foundation for scalable growth.
Audience & Market Analysis
We speak with your customers to understand their buyer's journey, trust factors, and content preferences. We also research your competitors and the search landscape to identify growth opportunities.
Search-Driven Prioritisation
We conduct keyword research and perform a comprehensive content audit, categorising each piece of content by target persona and buyer's journey stage. This helps us ruthlessly prioritise opportunities for rapid results.
Content Strategy Execution
We refine existing content and create new content using the time-tested framework of topic clustering. By developing a core pillar of content and building related pieces around it, we distribute content across relevant channels, ensuring your audience receives the right message at the right time.
No-Nonsense Reporting
We provide clear, straightforward reports that focus on your content's performance and its contribution to your business growth, without underwhelming you with vanity metrics.
Systematic Growth
Once we've found the process that works for your business, we accelerate content production and distribution systematically, targeting growth opportunities that win you business.
A Partnership Built on Trust and Collaboration
We believe in the power of teams.
We treat you as a partner, not merely a client, and we establish a relationship built on mutual engagement and respect.
Drawing inspiration from elite sports teams, we prioritise prompt and efficient communication, ensuring a productive partnership.
This means you'll have direct access to your organic growth consultants – the experts who will design and execute your growth plan.
Rest assured: we understand the pitfalls of traditional agency partnerships. TwelveTwentyFive was founded to transform this dynamic, embracing the spirit of high-performance teams and their proven strategies for success.
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