In only six months, Social Care People, a new job board for social care professionals, achieved impressive results with our audience-first SEO strategy.
Together, we gained 93,000 impressions, secured 1,500 clicks, and registered 300 candidates, all while significantly boosting domain authority.
This case study explains how we transformed Social Care People's online presence and drove significant growth through audience-first content, technical SEO, and link building.
The Story of Social Care People:
Social Care People is dedicated to connecting social care professionals with job opportunities. Our challenge was to establish a strong online footprint in a competitive sector and drive candidate registrations.
Having decided to invest in a robust SEO strategy, Claire Dalton, Director at Social Care People, chose to partner with TwelveTwentyFive due to our proven track record in delivering tangible SEO results for recruitment agencies.
A major challenge for Social Care People was their starting point: a brand-new website with no domain authority and little initial content. To overcome this, we developed a comprehensive content strategy focused on job-specific content and filtered search job pages, ensuring relevance and engagement for job seekers.
We conducted thorough keyword research and implemented technical SEO improvements to optimise the site's performance and search engine visibility. By addressing these foundational issues, we set the stage for substantial organic growth.
In the first six months, Social Care People and TwelveTwentyFive achieved:
Impressive Organic Visibility Growth (93,000 Impressions)
By focusing on creating high-quality, job-specific content, we helped Social Care People reach 93,000 impressions in search results. This was a key driver in increasing their visibility among job seekers and employers in the social care sector.
Increased Traffic (1,500 Clicks)
Our SEO efforts translated into 1,500 clicks to the Social Care People website from a standing start. This traffic was crucial for generating interest and engagement with the job board, driving potential candidates to explore job listings and register.
Candidate Registrations (298)
The ultimate goal of our SEO strategy was to boost candidate registrations. In just six months, Social Care People saw almost 300 candidate registrations, showcasing the direct impact of our SEO work on their business objectives.
Domain Authority Boost (DA from 0 to 12)
To further strengthen Social Care People's online presence, we secured 10 high-quality backlinks through targeted outreach. This effort resulted in an increase in their domain authority from 0 to 12, enhancing their credibility and search engine ranking.
Overall Results
Social Care People experienced remarkable growth in just six months. Their online presence is now a powerful tool for attracting and registering candidates, thanks to increased visibility, engagement, and domain authority.
- 93,000 impressions
- 1,500 clicks
- 300 candidate registrations
- 10 high-quality backlinks acquired
- Domain Authority increased from 0 to 12
How We Achieved These Results
Our approach to SEO is rooted in simplicity and a deep understanding of our client's target audience. We collaborated closely with Social Care People to develop a comprehensive content strategy focused on job-specific content and filtered search job pages. This involved addressing common job seeker queries, conducting thorough keyword research, and leveraging job-related search trends.
To demonstrate immediate value, we committed to producing high-quality content tailored to the needs of social care professionals. This consistent effort resulted in substantial organic traffic and engagement, driving candidate registrations and boosting the job board's visibility.
Recognising the importance of authority building, we secured 10 high-quality backlinks within the first six months, contributing to a significant increase in domain authority from 0 to 12.
Client Testimonial
Claire Dalton, Director at Social Care People, shared her experience working with the team here at TwelveTwentyFive:
"I would highly recommend TwelveTwentyFive for anyone looking to improve their SEO. We considered going for a cheaper overseas option, that promises you the world and doesn't deliver... but are so pleased that we opted for Brendan and Harry. They have improved our SEO month on month, are great at communicating everything they are doing and showing your return on investment. They feel like an extension of our team and are invested in the success of our business."
Want to see similar results for your business? Contact us today to learn more about how our audience-first SEO services can help grow your business.
